my process
lebron example
footage selection
turning 3.78 hours of raw footage into 15 to 30 second paid media ads
music and sound design
colour correction
animation and graphics
building full funnel videos
I build out videos with highly targeted messaging designed to speak to the customer at every stage in the funnel.
top of funnel (high level brand awareness video)
bottom of funnel (detailed product description videos)
test and learn
after reviewing performance metrics we evaluate the success of each asset and see what direction we should keep pushing. This can be in regard to messaging, shot selection, music, sound design, end cards, and more.
version a
the opening frame of "version a" performed very well on all paid media channels. Next we would test how this asset performs with alternative opening frames.
+$200,000
(USD) in direct sales from paid ads
version b
version c